Malta’s shift to global eco-labels lifts hotel visibility on travel platforms
MTA endorses three international eco-labels after scrapping its own programme. 31 hotels now certified, with 10 more in the pipeline.
The Malta Tourism Authority has completed its transition from a homegrown eco-certification scheme to three internationally recognised labels, a move that hoteliers say directly improves how properties rank on online travel platforms.
MTA launched its own Eco-Certification Programme in 2002, and the criteria were endorsed by the Global Sustainable Tourism Council in 2011. But the authority discontinued that programme on 31 December 2023.
Since then, MTA has been endorsing three international eco-labels. A Memorandum of Understanding signed with GSTC in December 2023 formalised the collaboration, and the Malta Hotels and Restaurants Association backed the change.
Andrew Agius Muscat, CEO of MHRA, said the initiative enhances a hotel’s standing across online travel platforms and strengthens Malta’s reputation as a sustainable destination. He highlighted both environmental and ESG benefits.
Currently, 31 hotels across Malta hold an international eco-certification label, with another 10 properties preparing for their audits. The most recent certifications include five Corinthia Group properties, a significant batch for the local sector.
Randy Durband, CEO of GSTC, said the 31 certified hotels demonstrate a strong commitment to a greener hospitality industry in Malta. He was speaking during a visit to mark the milestone.
Kevin Fsadni, Deputy CEO of MTA, stated that the goal is continuous improvement and to encourage more hotels to join the journey. He noted that sustainability is becoming integral to Malta’s hospitality industry.
On 27 and 28 October 2025, MTA organised a training course for hotel professionals. The course provided practical insights for those working towards certification, while already-certified hotels were also encouraged to attend to deepen their knowledge.
Ing. Abigail Cutajar, CEO of the Climate Action Authority, described the hospitality industry as a pioneer of GSTC certification and said the authority is working with MTA on a shared vision for a green transition.
The move to international labels means Maltese hotels are now competing on the same sustainability benchmarks used by major global chains, potentially affecting their placement on booking platforms that surface eco-certified properties.